Websites for gyms and fitness studios

Running a gym or fitness studio means you are on the floor, not at the desk. You are coaching a class, spotting a lift, or onboarding a new member when the phone rings — and that ring is usually someone deciding whether to join you or the studio down the road. Miss it, and they rarely call back. They fill out the next form.

The real problem for gyms & fitness studios

The fitness business has a leak at both ends: leads that never convert, and members who quietly cancel. The numbers are blunt about it.

• Most gyms convert fewer than 10% of their leads into members. That means around 90% of the people who called, messaged or walked in never join — and a large share of that is simply timing and follow-up, not a bad lead.
• Over 60% of gym inquiries arrive during peak hours, exactly when your desk is slammed or unstaffed and your trainers are coaching. The phone rings out while you are mid-session.
• Roughly 1 in 3 members cancel every year. Industry retention sits near 66% to 71% annually, and about half of new members quit within their first six months — most within the first 90 days.

Put together, that is a studio working hard to fill the top of the funnel while leads leak out the side and members leak out the bottom. There is only one of you, so start with the basics that work while you coach: a clear website with class times, trial offers and prices, a request form that lands in your email, and a click-to-call button for when you're free. Reminders and follow-up sequences can come later as custom work.

Trial and class requests

People research gyms at night and on weekends. Your website can take class, trial and consultation requests through a simple form that lands in your email, and your team confirms availability. Online booking requests, a client portal or other integrations can be added as custom work, quoted before anything starts.

That matters because momentum is everything in fitness sales. The easier it is to lock in a first class or a free trial right now, the more of those 90% of "lost" leads actually walk through your door. No phone tag, no waiting until Monday, no leaving the desk.

Cut no-shows with automatic reminders

Empty mats are lost revenue, and in a class-based studio a no-show can mean a spot that someone on the waitlist would have taken. No-show rates in fitness commonly run 10% to 30%, and most of those are simply people who forgot.

Automated reminders fix the forgetting, and we can add them as custom work. Members get a text (and email) before class — and texts are read at close to a 98% open rate, far higher than email. Studios that add reminders routinely see no-shows drop by 20% to 40%. Better attendance is not just tidier scheduling: members who show up at least twice a week are about 50% less likely to cancel, so reminders quietly protect your retention too.

More 5-star Google reviews

Before anyone tries your gym, they check your reviews. The data is one-sided: 97% of consumers read reviews for local businesses, 71% use Google to do it, and 85% say they are more likely to use a business after reading positive reviews. More than two-thirds now expect at least a 4-star rating before they will even consider you.

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Review requests by text are part of Growth care at $199/month (3-month minimum). Further reading: how to get more Google reviews

Follow up and win back lapsed members

The cheapest member to sign is the one you already had. Follow-up sequences, quoted as custom work, can do the chasing your team does not have time for:

• Lead follow-up: someone enquired but did not book? They get a friendly, automatic nudge sequence instead of being forgotten — turning "not now" into "okay, I'm in."
• Win-backs: a member's attendance drops off or their pass expires, and they automatically get a check-in or a comeback offer before they cancel for good.
• Onboarding: new members get a warm welcome series that gets them into class early, the single biggest predictor of whether they stay past 90 days.

Start with a clear next step for each enquiry: the request form sends every enquiry to your email, and the click-to-call button puts customers straight through to you. Further reading: how to automate your small business

What's included and what it costs

Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.

Your proposal sets out the selected features, costs and next steps for your business.

Why ADV/MVMT

We are a small, independent bilingual studio. You get one fixed price, a written scope, a preview before launch and a real person to email. You own your website, your domain and your content, and if you ever leave, you keep your domain and receive your files. We don’t promise rankings or lead volumes; we build a clear, fast site that makes it easy for customers to reach you.