Websites & quote requests for plumbers
Key takeaways
- About 62% of plumbing calls come in after hours — and a burst pipe at 11 p.m. is worth $750–$1,200 on the spot, often far more over that customer's life.
- You can't answer the phone with both hands under a sink. A clear website with a click-to-call button and a short quote form gives customers a way to reach you that doesn't depend on you picking up on the first ring.
- A $500 website: up to five pages in English and French, a quote form and a click-to-call button, live within 7 business days. Optional care at $99/month (Essential) or $199/month (Growth), 3-month minimum. CAD, taxes extra.
You're elbow-deep under a vanity, propane torch in hand, and the phone rings. You can't take it. By the time you've wiped your hands, the caller with a flooded laundry room has already moved to the next plumber on Google. That call could have been a $750–$1,200 emergency job, and the start of a customer worth thousands over the years. It's gone, and you never even knew it came in.
The problem: the calls you can't pick up are the ones worth the most
Plumbing demand doesn't keep office hours. Roughly 62% of plumbing calls land outside regular business hours — nights, weekends, holidays — exactly when a homeowner is panicking about water on the floor and willing to pay a premium to make it stop. Emergency calls typically bring in two to three times a standard service call, often $750 to $1,200 each.
The trouble is you're either asleep, on another job, or already on the line. Industry data shows home-services businesses miss around 1 in 4 inbound calls, and on a busy day with the whole crew on site, plumbers can miss far more. And missed plumbing calls almost never come back:
- ~85% of callers won't leave a voicemail — and fewer than 3% who hit a voicemail box actually leave a message.
- Most simply call the next plumber in the search results, the one who picked up.
- 78% of customers buy from whoever responds first, so the fastest answer usually wins the job — not the cheapest quote.
You can't be everywhere at once, and nobody expects you to. What helps is a website that keeps working while you're on a job: a big click-to-call button for the moments you can pick up, and a short quote form that sends the address and the problem straight to your email, so you can call back with the details already in hand.
Online booking and reminders
Online booking requests, a client portal or other integrations can be added as custom work, quoted before anything starts. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested with your own tools before they are included.
More 5-star Google reviews
When a homeowner is choosing a plumber for an emergency, your reviews close the deal before you ever speak. 81% of consumers read reviews on Google, and 31% will only use a business rated 4.5 stars or higher. Yet most happy customers never think to leave a review, while the occasional unhappy one always does.
A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Review requests by text are part of Growth care at $199/month (3-month minimum).
Follow up fast and win back the jobs you quoted
Start with a clear next step for each enquiry: the quote form sends every request to your email with the address and the problem described, and the click-to-call button puts customers straight through to you. Following up on an open quote the same day is simple, and it is often what wins the job. Further reading: how to automate your small business
What's included and what it costs
Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
| Tier | Price (CAD) | What is included |
|---|---|---|
| Website | $500 one time | Up to 5 pages in English and French, mobile-first design, quote-request form, click-to-call button and map, basic local SEO and one round of revisions, live within 7 business days. |
| Essential care (optional) | $99/month, 3-month minimum | Hosting, your domain registered in your name, SSL, backups and security updates, up to 30 minutes of small edits each month and a person to email. |
| Growth care (optional) | $199/month, 3-month minimum | Everything in Essential, plus Google Business Profile upkeep, 2 Google posts a month, review requests by text, a monthly report and up to 2 hours of edits each month. |
Your proposal sets out the selected features, costs and next steps for your business.
Why ADV/MVMT
We are a small, independent bilingual studio. You get one fixed price, a written scope, a preview before launch and a real person to email. You own your website, your domain and your content, and if you ever leave, you keep your domain and receive your files. We don’t promise rankings or lead volumes; we build a clear, fast site that makes it easy for customers to reach you.
Frequently asked questions
How much does a website for a plumbing company cost?
Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
How long does it take to set up?
Your website goes live within 7 business days of receiving your logo, photos and details. You get a preview and one round of revisions before launch. Payment is 50% to start and 50% at launch. Any booking or calendar connection quoted as custom work is tested before it goes live.
Will it work with my booking or dispatch software?
Share the booking, calendar or business tools you currently use. Connecting them is custom work: we check whether the connection is supported and what access or provider fees it needs, then quote it before anything starts. Until a connection is agreed and tested, enquiries arrive in your email and you confirm them yourself.
Is the website in English and French?
English and French are both included in the $500 website. An additional language is quoted separately as custom work, and translation of documents you supply is not included. Everything agreed is written into your proposal before work starts.
What about after-hours and emergency enquiries?
Your website works around the clock. A homeowner searching at night can read your services, tap to call your number, or send the quote form, which lands in your email with their address and the problem described, so you can respond as soon as you are able.
Sources
- AgentZap — Plumbing Industry Phone Statistics (citing IBISWorld, Angi Pro Insights & HomeAdvisor, 2024–2025)
- Invoca — How Much Missed Sales Calls Cost Home Services Businesses (27% of calls unanswered)
- BrightLocal — Local Consumer Review Survey 2024 (Google reviews, 4.5-star threshold)
- Zippia — Appointment Scheduling Statistics (online booking preference & no-show reduction)
- Harvard Business Review — The Short Life of Online Sales Leads (5-minute response, 21x lead qualification)
- Housecall Pro — The Hidden Costs of Missed Calls for Home Service Business Owners
PUT IT INTO PRACTICE
A website that does your business justice.
Thoughtful design, easier enquiries and someone who keeps it running. A $500 website, with optional care at $99 or $199 a month.
Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.