Skip to content
ADV/MVMT™
FRStart a project

Websites & quote requests for roofers

For roofers · 6 min read · Updated October 7, 2026Offer revised; third-party figures retain their cited dates.

Key takeaways

  • Roofers miss roughly 25–35% of inbound calls, and after a storm, volume can spike 300–500% in 48–72 hours — right when every call is worth the most.
  • With jobs worth thousands, a lead that goes elsewhere costs real money. A clear website with a click-to-call button and an inspection request form gives homeowners a way to reach you even while you're up on a roof.
  • A $500 website: up to five pages in English and French, a quote form and a click-to-call button, live within 7 business days. Optional care at $99/month (Essential) or $199/month (Growth), 3-month minimum. CAD, taxes extra.

When a homeowner walks outside after a hailstorm and spots missing shingles, they grab their phone and start calling roofers. The first one who responds and books an inspection usually wins the job. If your phone rings through to voicemail because you're on a roof, on another call, or it's 8 p.m. on a Saturday, that lead is gone — and a $10,000 job goes to the competitor who picked up.

This page is for roofing owners who are tired of leaking leads. Here's the problem in plain numbers, and what a good website can do about it.

The problem for roofers: leads don't wait

Roofing has a brutal combination: high job value, spiky storm-driven demand, and a crew that's physically up on roofs all day. Across home services, roughly one in four to one in three inbound calls goes unanswered, and roofing sits right in that range at about 25–35% missed. Then a storm hits and call volume jumps 300–500% in the first 48–72 hours. Those are exactly the days your phone is busiest and your crew is most slammed.

The caller behavior makes it worse. About 85% of homeowners who don't reach a live person won't leave a voicemail — they just call the next roofer on the list. And about 78% of customers go with the first contractor who responds. Within roughly 72 hours of a storm, most homeowners who will file an insurance claim have already chosen their roofer. Miss the call, miss the window, miss the job.

On top of that, 30–40% of roofing calls land after hours or on weekends — often in the evening when people get home, climb up to look, and spot the damage. Nobody can pick up every call at 9 p.m. after a storm. What you can do is make sure the homeowner who searches that night finds a clear site with your number one tap away and a short inspection request form that lands in your email with their address and a description of the damage, so you can call back first thing.

Online booking and reminders

Online booking requests, a client portal or other integrations can be added as custom work, quoted before anything starts. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested with your own tools before they are included.

A booked inspection that no-shows is a wasted truck roll during your busiest week. Automated text and email reminders with a one-tap option to confirm or reschedule are a common fix; if you want them, we quote them as custom work for your own tools.

More 5-star Google reviews

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Review requests by text are part of Growth care at $199/month (3-month minimum).

Follow up on quotes and storm work

Start with a clear next step for each enquiry: the quote form sends every request to your email, and the click-to-call button puts customers straight through to you. After a storm, a fast, organized reply to each request is often what wins the job. Further reading: how to automate your small business

What's included and pricing

One fixed price for the website, and optional care if you want us to keep it running. Here's the real pricing:

Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
TierPrice (CAD)What is included
Website$500 one timeUp to 5 pages in English and French, mobile-first design, quote-request form, click-to-call button and map, basic local SEO and one round of revisions, live within 7 business days.
Essential care (optional)$99/month, 3-month minimumHosting, your domain registered in your name, SSL, backups and security updates, up to 30 minutes of small edits each month and a person to email.
Growth care (optional)$199/month, 3-month minimumEverything in Essential, plus Google Business Profile upkeep, 2 Google posts a month, review requests by text, a monthly report and up to 2 hours of edits each month.

Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.

Why ADV/MVMT

We are a small, independent bilingual studio. You get one fixed price, a written scope, a preview before launch and a real person to email. You own your website, your domain and your content, and if you ever leave, you keep your domain and receive your files. We don’t promise rankings or lead volumes; we build a clear, fast site that makes it easy for customers to reach you.

Frequently asked questions

How much does a website for a roofing company cost?

Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.

How fast can you set it up before storm season?

Your website goes live within 7 business days of receiving your logo, photos and details. You get a preview and one round of revisions before launch. Payment is 50% to start and 50% at launch. Any booking or calendar connection quoted as custom work is tested before it goes live.

Does it integrate with my booking tool and roofing CRM?

Share the booking, calendar or business tools you currently use. Connecting them is custom work: we check whether the connection is supported and what access or provider fees it needs, then quote it before anything starts. Until a connection is agreed and tested, enquiries arrive in your email and you confirm them yourself.

Is the website in English and French?

English and French are both included in the $500 website. An additional language is quoted separately as custom work, and translation of documents you supply is not included. Everything agreed is written into your proposal before work starts.

What about homeowners who look us up after hours or on weekends?

Your website works around the clock. A homeowner who spots damage in the evening can tap to call your number or send the inspection request form, which lands in your email with their address and what they saw, so you can respond as soon as you are able.

Sources

  1. AgentZap — Roofing Industry Phone Statistics: 15 Numbers Every Roofer Should Know (missed-call cost, storm surge, after-hours share)
  2. JobNimbus — Missed Calls, Missed Forms, Missed Revenue: The Roofing Leads You're Losing (25–35% call miss rate, cost per missed call, 5-minute response = 21x)
  3. Invoca — How Much Missed Sales Calls Cost Home Services Businesses (27% of home-services calls unanswered)
  4. Pipeline On — Roofing Lead Generation After a Storm (72-hour decision window, first-responder advantage)
  5. Bill Ragan Roofing — Average Cost to Replace a Roof (2025 update)

PUT IT INTO PRACTICE

A website that does your business justice.

Thoughtful design, easier enquiries and someone who keeps it running. A $500 website, with optional care at $99 or $199 a month.

Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.