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Websites for hair salons

For salons · 6 min read · Updated October 7, 2026Offer revised; third-party figures retain their cited dates.
A stylist at work in a bright salon

Key takeaways

  • Around half of salon bookings happen outside business hours. A clear website, with a link to your booking app if you use one, lets clients act at midnight instead of waiting to call.
  • No-shows quietly eat the day. Automated text and email reminders cut no-shows by roughly 38%, and win-back messages refill the gaps. We can add them as custom work.
  • A $500 website: up to five pages in English and French, a request form and a click-to-call button, live within 7 business days. Optional care at $99/month (Essential) or $199/month (Growth), 3-month minimum. CAD, taxes extra.

Running a hair and beauty salon means your hands are literally full. You are mid-foil, your stylists are mid-cut, and the phone is ringing. Nobody can stop a colour service to answer it, so the call goes to voicemail, and most callers do not leave one. They just book somewhere else. That is the quiet leak in almost every salon: not a lack of demand, but a team that cannot be in two places at once.

The real problem for hair & beauty salons

A busy salon loses bookings in a handful of predictable ways, and they all happen while you are doing your actual job:

  • Calls ring out during service. You cannot wash, cut, colour or wax and pick up the phone at the same time. Every new client who hits voicemail is a booking that may never happen.
  • Clients want to book after hours. Around 46-50% of salon bookings happen outside normal business hours, in the evening, early morning or on weekends, when nobody is at the desk to answer.
  • No-shows wreck the schedule. A missed appointment is an empty chair you cannot refill on short notice. Beauty businesses lose an estimated $15,000 a year on average to no-shows and last-minute cancellations.
  • Regulars slip away. A client who does not rebook on the way out is easy to lose. Without a nudge, they drift to whoever reminded them first.
  • Reviews never get asked for. Your best clients would happily leave five stars, but in the rush of the day nobody asks, so your Google profile stays thin while competitors stack up reviews.

None of this is a staffing failure. It is the math of a few pairs of hands, a full appointment book, and a phone that rings whenever it wants. A good website takes pressure off: services and prices on one clear page, a link to your booking app if you have one, a request form that lands in your email and a click-to-call button for when you're free.

Online booking requests

Plenty of clients would rather book a cut or colour from their couch at 11pm than call during the day. With online booking, they can choose the service, the stylist and a time that actually has an opening. If you already use a booking app, your website can link straight to it. That matters because first-time clients who book online tend to come back for a second visit far more often than walk-ins, so a smooth booking flow does not just fill today, it builds your regulars.

Online booking requests, a client portal or other integrations can be added as custom work, quoted before anything starts. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested with your own tools before they are included.

Reminders that cut no-shows

A text the day before an appointment is the simplest fix for forgotten bookings, and if a client does need to move, the reminder makes it easy to reschedule instead of ghosting, so that slot can be refilled rather than wasted. Many booking apps include reminders; if yours doesn't, we can add them as custom work, quoted before anything starts.

More 5-star Google reviews

Reviews decide who walks in. 97% of consumers read online reviews for local businesses, and in beauty the bar is high: most people skip a salon rated below four stars, and recency matters, with the majority of consumers trusting only reviews from the last few months. The problem is not that your clients dislike you. It is that nobody asks them at the right moment.

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Review requests by text are part of Growth care at $199/month (3-month minimum). Further reading: how to get more Google reviews

Follow-ups and win-backs

Once your website and Google profile are in good shape, a few simple follow-ups keep your book fuller. These are custom work, quoted before anything starts:

  • Rebooking nudges remind regulars when they are due for their next cut or colour, so six-week clients do not become six-month clients.
  • Win-back messages reach out to clients who have not been in for a while with a friendly reason to return.

Start with a clear next step for each enquiry: the request form sends every enquiry to your email, and the click-to-call button puts customers straight through to you. Further reading: how to automate your small business

What's included and what it costs

Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.

Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
TierPrice (CAD)What is included
Website$500 one timeUp to 5 pages in English and French, mobile-first design, quote-request form, click-to-call button and map, basic local SEO and one round of revisions, live within 7 business days.
Essential care (optional)$99/month, 3-month minimumHosting, your domain registered in your name, SSL, backups and security updates, up to 30 minutes of small edits each month and a person to email.
Growth care (optional)$199/month, 3-month minimumEverything in Essential, plus Google Business Profile upkeep, 2 Google posts a month, review requests by text, a monthly report and up to 2 hours of edits each month.

Why ADV/MVMT

We are a small, independent bilingual studio. You get one fixed price, a written scope, a preview before launch and a real person to email. You own your website, your domain and your content, and if you ever leave, you keep your domain and receive your files. We don’t promise rankings or lead volumes; we build a clear, fast site that makes it easy for customers to reach you.

Frequently asked questions

How much does a website for a salon cost?

Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.

How long does it take to set up?

Your website goes live within 7 business days of receiving your logo, photos and details. You get a preview and one round of revisions before launch. Payment is 50% to start and 50% at launch. Any booking or calendar connection quoted as custom work is tested before it goes live.

Does it integrate with my salon booking software?

Share the booking, calendar or business tools you currently use. Connecting them is custom work: we check whether the connection is supported and what access or provider fees it needs, then quote it before anything starts. Until a connection is agreed and tested, enquiries arrive in your email and you confirm them yourself.

Is the website in English and French?

English and French are both included in the $500 website. An additional language is quoted separately as custom work, and translation of documents you supply is not included. Everything agreed is written into your proposal before work starts.

What about clients who look us up after hours?

Your website works around the clock. Clients can see your services and prices, follow the link to your booking app if you use one, or send the request form, which lands in your email so you can reply when you open. Online booking connections can be added as custom work, quoted before anything starts.

Sources

  1. Boulevard — Salon Industry Trends: Benchmarks, Data & Average Hair Salon Revenue (after-hours bookings, online-booking rebooking rates)
  2. Simple Salon — Online Booking ROI: The Statistics Every Salon Owner Needs to See
  3. Vocaly AI — Salon Scheduling: Reduce No-Shows (no-show revenue cost, $85 average ticket example)
  4. Klara — Text Appointment Reminders Reduce No-Shows by 38% (Imperial College London study)
  5. BrightLocal — Local Consumer Review Survey (97% read reviews; recency expectations)
  6. WiserReview — Google Review Statistics (87% skip salons rated below 4 stars; Google review share)

PUT IT INTO PRACTICE

A website that does your business justice.

Thoughtful design, easier enquiries and someone who keeps it running. A $500 website, with optional care at $99 or $199 a month.

Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.