Websites & quote requests for HVAC contractors
Key takeaways
- HVAC demand is brutally seasonal and weather-driven — the first cold snap or heat wave spikes calls when your techs are already buried in the field.
- A heat pump or furnace install is worth several thousand dollars, so a quote that goes cold is real money walking to a competitor. A clear click-to-call button and a quote form give homeowners an easy way to reach you even when your techs are buried.
- A $500 website: up to five pages in English and French, a quote form and a click-to-call button, live within 7 business days. Optional care at $99/month (Essential) or $199/month (Growth), 3-month minimum. CAD, taxes extra.
When a homeowner's furnace dies at 9 p.m. in January, they don't wait until morning. They grab their phone and start calling. The first company that responds usually gets the job — and quite often the heat pump or furnace replacement that follows. If your phone rings through to voicemail because your techs are on a roof of an attic or it's after hours, that lead is gone, and a multi-thousand-dollar install goes to whoever picked up.
This page is for HVAC and heat pump owners who are tired of leaking high-value leads. Here's the problem in plain terms, and what a good website can do about it.
The problem for HVAC: leads spike when you're slammest
HVAC has a punishing combination: high job value, weather-driven demand spikes, and techs who are physically in the field all day. The first deep freeze or first heat wave of the season floods the phones with no-heat and no-cool calls — exactly when your crew is most buried and your office can't keep up. Calls that hit voicemail rarely call back; most just dial the next company on Google.
It gets worse with emergencies. A no-heat call on a freezing night is your most urgent, highest-intent lead, and it almost never arrives between 9 and 5. Nobody can be at the phone every hour of the night. What you can do is make sure the homeowner searching at 10 p.m. finds a clear site with your number one tap away and a short quote form that lands in your email, so you can call back first thing with the details in hand. That is often the enquiry that turns into a full system replacement.
Online booking and reminders
Online booking requests, a client portal or other integrations can be added as custom work, quoted before anything starts. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested with your own tools before they are included.
A booked estimate that no-shows is a wasted truck roll during your busiest week. Automated text and email reminders with a one-tap option to confirm or reschedule are a common fix; if you want them, we quote them as custom work for your own tools.
More 5-star Google reviews
A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Review requests by text are part of Growth care at $199/month (3-month minimum).
Follow up on quotes, rebates and seasonal work
Start with a clear next step for each enquiry: the quote form sends every request to your email, and the click-to-call button puts customers straight through to you. A service page that explains heat pump options and the rebates homeowners ask about can answer common questions before the first call. Further reading: how to automate your small business
What's included and pricing
Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
| Tier | Price (CAD) | What is included |
|---|---|---|
| Website | $500 one time | Up to 5 pages in English and French, mobile-first design, quote-request form, click-to-call button and map, basic local SEO and one round of revisions, live within 7 business days. |
| Essential care (optional) | $99/month, 3-month minimum | Hosting, your domain registered in your name, SSL, backups and security updates, up to 30 minutes of small edits each month and a person to email. |
| Growth care (optional) | $199/month, 3-month minimum | Everything in Essential, plus Google Business Profile upkeep, 2 Google posts a month, review requests by text, a monthly report and up to 2 hours of edits each month. |
Your proposal sets out the selected features, costs and next steps for your business.
Why ADV/MVMT
We are a small, independent bilingual studio. You get one fixed price, a written scope, a preview before launch and a real person to email. You own your website, your domain and your content, and if you ever leave, you keep your domain and receive your files. We don’t promise rankings or lead volumes; we build a clear, fast site that makes it easy for customers to reach you.
Frequently asked questions
How much does a website for an HVAC company cost?
Website: $500 one time for up to 5 pages in English and French, live within 7 business days. Optional care: Essential at $99/month (hosting, your domain, security updates and 30 minutes of edits) or Growth at $199/month (adds Google Business Profile upkeep, review requests and a monthly report). Care has a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.
What about no-heat emergencies after hours?
Your website works around the clock. A homeowner searching at night can tap to call your number or send the quote form, which lands in your email with their address and the problem described, so you can respond as soon as you are able.
How fast can you set it up before heating or cooling season?
Your website goes live within 7 business days of receiving your logo, photos and details. You get a preview and one round of revisions before launch. Payment is 50% to start and 50% at launch. Any booking or calendar connection quoted as custom work is tested before it goes live.
Can the website explain heat pump rebates and take quote requests?
Yes. One of your pages can cover heat pump options and the rebate questions homeowners ask, and the quote form sends each request to your email. Automated follow-up sequences or CRM connections can be added as custom work, quoted before anything starts.
Is the website in English and French?
English and French are both included in the $500 website. An additional language is quoted separately as custom work, and translation of documents you supply is not included. Everything agreed is written into your proposal before work starts.
PUT IT INTO PRACTICE
A website that does your business justice.
Thoughtful design, easier enquiries and someone who keeps it running. A $500 website, with optional care at $99 or $199 a month.
Care is optional, with a 3-month minimum, then month to month. CAD, taxes extra. Full terms on the pricing page.